Number two in wedge market share and finally poised to grab the top spot, Cleveland needed a uniquely effective integrated campaign for its latest flagship launch. While generating massive interest was the initial goal of this landing page and video, the gateway to significantly increased sales was product education. Choosing the right wedge for your game is a complicated process, even for the most engaged prospects, so an interactive do-it-yourself fitting section was crucial for this activation--another first for Cleveland Golf.
This landing page produced the largest eCommerce launch in company history, converted thousands of units within two weeks of launch, and teed its product up for a hugely successful lifecycle.
