MyDiamondAuction.com was new to the mail-in jewelry resale market. Coming in on the ground floor, I built the brand, from its name to its design language, and directed the creation of MDA's logo, look, digital advertising, explainer video, and website.
The goal: convince wealthy, educated women to place one of their most valuable possessions in the mail and send it to a company they'd found on the internet. We accomplished this with a website that exuded trust and a value proposition that couldn't be ignored.
